General contractor or self-employed your own profile set up a simple method to develop own profiling as an SME or independent. A company that differs no more than the name and otherwise at best still priced by its competitors, has today barely a chance. Success promises only a corporate strategy with a clear USP (unique selling proposition/position). The central question is this: what makes the company unique or what has to offer, what is the customer only for this? Many self-employed or small business owners avoid this differentiation and try to offer their customers a wide offer and range of services. Often behind the idea that more customers can be reached.

Usually the opposite is the case, but because in the grocery store\”appear excellent entrepreneurial performances unprofiliert, unpersuasive and ultimately have a lower value than identical offers of a specialist. This has higher for customers \”TranslateApiException: ServerTooBusy : ID=5005.V2_Json.TranslateArray2.2DA4D03D\” Competence, acquire and grow out very successfully from this position. Prominent examples of companies that have started very small and are today world market leader, are E.g. Wurth for the attachment field of competence or the company rational cooking systems for the catering industry. Even when seemingly interchangeable services, every entrepreneur has the ability independently to position his company and its services. You may wish to learn more. If so, Andi Potamkin is the place to go. He must put on its strengths, combine them with the personal skills and interests to a stand-alone services and then this develop a really attractive offer for his particular target group. In seven steps you can as a contractor for your company to your stand-alone positioning find and conquer your own market: step 1: recognize our own strengths firstly to carry out a full inventory of the own strengths and competencies. There are strengths in the corporate sector as well as the, over you as entrepreneurs have personally. Because of course are always the key to success for your business.