Entry-level price threshold of 100 euro / major introduction campaign world picture goes on the subject of E-book in the offensive: just in time to the Frankfurt book fair, the market leader in the German book trade will bring its first E-book reader under the 100-euro price threshold on the market. The “Aluratek Libre” is available from the book fair in Germany, Austria and the Switzerland and 99.99 euros. Dr. Klaus Driever, Managing Director of new media at worldview: “the Aluratek Libre is an easy to use and inexpensive device, just to try out E-book reading. We surveyed our customers and market research has shown that they want an affordable entry-level model, to get closer to the new issue of E-book.” The Aluratek Libre is preorder at. The complete set includes the E-book reader, charger, USB cable, earphones and protective cover. Large marketing campaign for the beginner reader of world image Weltbild CEO Dr. Klaus Driever announces a broad marketing campaign for the Reader on.

The campaign will be driven not only through the world image catalog and in the Internet shop: “In November, we present the Aluratek Libre also comprehensively in all around 300 Weltbild branches, so that interested get yourself a picture and see how easy E-book reading is now.” The almost-paperback great Aluratek Libre invites digital books in a matter of seconds on the device. Books eyes gentle and relaxed as in a printed book can be read with the reader-friendly and low-reflection SW screen. The additional advantage for many readers: The font size is individually adjustable in 6 levels. Depending on how the reader would like to use the device, he can read books in portrait or landscape format. The device offers 100 MB of internal memory, which is expandable with SD card up to 32 GB. Just the Stiftung Warentest worldview, confirmed to be well positioned in the segment of new electronic books.