We all know that having a strong presence on the Internet is the future of direct marketing, especially with the search engines like Google, Yahoo and MSN. Positioning or optimization is the complex process of achieving this visibility among the millions of results than search engines give us. The most common users (80%) not go beyond the first two pages to find what they are looking for. If your website lost among those results and do not see it on the first or second page, your Web site not positioned properly. Google has become the search engine most used around the world. And it has grown enormously as a company in recent years, generating profits billionaire. This was due to Google to change the way in which search engines give us the results of the Internet.

Google designed an algorithmic formula for sorting results, known as the rankings, ranging according to the relevance between each website and keywords used in searches. This algorithm is secret, and so extensive that it has hundreds of variables. It is for this reason that nobody can guarantee the position of a website or claim that it is known as beating Google. However, if everything can be over a period of time their results to improve, depending on competition and other factors. It is also possible to become number one in some or any keyword specifies guidelines indicating Google to follow.

It is noteworthy that there are several guidelines, many of which require knowledge of programming language and of how the Web works. Depending on the business model, there are many alternatives to do Internet marketing. But based on our experience, that which generates the best return on investment is the optimization or the positioning of your Web page. There is a big difference between organic and paid results. Organic results, on the which have talked about a moment ago, are the results that search engines give us without receiving any payment in Exchange.